Marketing Manager
Location: New York, NY, USA
Responsibilities: Currently, looking to expand its marketing division by hiring experienced Marketing Managers to further strengthen our leadership position
Develop, implement and manage the tactical execution of customer acquisition and retention programs (direct email, search engine optimization, online media buys, direct mail, etc.) from insertion order to campaign completion
Determine and execute consumer marketing strategies and manage the pivotal link between account managers and distribution
Maximize campaign ROI by engaging creative and optimization teams to perform analytical tracking, reporting and A/B testing of creative units.
Own key business metrics and drive major performance improvements in client accounts
Develop thought leadership in specific functional/industry areas such as mobile, dating, finance, education, and media.
Active management of client relationship through account managers by setting and managing expectations proactively
Requirements:
Three plus years experience in marketing for an online company; proven expert experience in internet marketing with specific expertise in the areas of direct marketing, affiliate marketing, and marketing analytics
A driven and ambitious individual that has is a perfectionist in performance and driven to constant improvement in our clients’ and company’s performance.
Understanding of the online advertising market
Experience in media research tools
Demonstrated capacity for developing and understanding strategy
Ability to execute a number of parallel tasks and use strong interpersonal skills to foster / manage relationships across multiple departments
Strong verbal, written & presentation communication skills, with ability to translate technical & customer information into results
Deep knowledge of CPA and Lead Generation advertising is required.
Prior experience in a performance marketing company a BIG plus